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Honey Nut Cheerios Wants You To Know About Our Threatened Bee Population
With a smartly redesigned cereal box, Honey Nut Cheerios in Canada is calling attention to the massive decline of the bee population. The brand has removed its iconic mascot, Buzz the bee, from its box and is calling for a solution to stabilize the honey bee species with its new campaign #BringBackTheBees. "Buzz is missing because there’s something serious going on with the world’s bees," the campaign website reads. "With deteriorating bee colony health, bees everywhere have been disappearing by the millions and it’s time we all did something about it." Along with the striking design that will bring the i...
Source: Science - The Huffington Post - March 15, 2016 Category: Science Source Type: news