Medication Adherence Won't Get Better Unless Pharma Marketers Accept Some Blame
Adherence, as defined in the Pharma Marketing Glossary, is "Percent of doses of a drug taken as prescribed for entire period of study (compliance + persistence)." In short, "sticking to the proper self-administration of treatment." Lots of patients (perhaps as many as 50% according to the World Health Organization) -- even patients taking life-saving medication -- are not as "adherent" as they should be, which means that the treatment does not work as advertised and drug companies lose money. This has been discussed ad nauseum. There have been many attempts by the drug industry to improve medi...
Source: Pharma Marketing Blog - June 23, 2016 Category: Pharmaceuticals Tags: Adherence Ban Drug Safety DTC Advertising side effects TV Source Type: blogs
Digital, Not DTC Advertising, Is the Real Reason Why Patients are " Wasting the Time " of Healthcare Professionals
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Source: Pharma Marketing Blog - June 22, 2016 Category: Pharmaceuticals Tags: Digital DTC Advertising Source Type: blogs
Digital, Not DTC Advertising, Is the Real Reason Why Patients are "Wasting the Time" of Healthcare Professionals
Recently, the American Society of Health-System Pharmacists (ASHP) joined the physicians of the American Medical Association (AMA) in a call to ban ALL direct-to-consumer (DTC) ads (see here). ASHP’s new policy states the following: “To advocate that Congress ban direct-to-consumer advertising for prescription drugs and medication-containing devices.”Physicians and pharmacists spend too much time having to explain TV ad drugs that “aren’t appropriate for patients,” said Kasey Thompson, chief operating officer and senior VP of ASHP’s office of policy, planning and communications.The AMA agrees. It said that ...
Source: Pharma Marketing Blog - June 22, 2016 Category: Pharmaceuticals Tags: Digital DTC Advertising Source Type: blogs
More Free Pharma Lunches Served to Docs = More Prescriptions of the Sponsored Drug
Most physicians do not seem to know that "there is no such thing as a free lunch." Medscape's 2012 Ethics Report survey, for example, revealed that 72% of 23,710 physician respondents answered "Yes" to the question "Do you feel that you could be unbiased with prescribing habits if you accept lunches from pharmaceutical representatives?" (see here).But, according to other researchers, such thinking is a "slippery slope" on which "Physicians fail to recognize their vulnerability to commercial influences due to self-serving bias, rationalization, and cognitive dissonance" ...
Source: Pharma Marketing Blog - June 20, 2016 Category: Pharmaceuticals Tags: Free Lunch Source Type: blogs
Are Women Execs Ready to Break Through the Drug Industry's " Glass Ceiling? "
These are historic days for women. For the first time ever, a woman (Hillary Clinton) will be a major political party & #39;s nominee for president of the United States. The odds are that Clinton will break through that particular & quot;glass ceiling & quot; this November and women are supporting her effort. < br > < br > < a href= " https://3.bp.blogspot.com/-_RzHDbYAH1c/V2UoAPjLhcI/AAAAAAAAIvA/CumHt87P__EAupQ8IeXie_U0VyqDYhDFACLcB/s1600/WomenCampaignDonations-Dem-v-GOP.jpg " imageanchor= " 1 " style= " clear: left; float: left; margin-bottom: 1em; margin-right: 1em; " > < img border= " 0 " height= " 219 " src= " htt...
Source: Pharma Marketing Blog - June 18, 2016 Category: Pharmaceuticals Tags: ePharma Pioneer Club glass ceiling women Source Type: blogs
Are Women Execs Ready to Break Through the Drug Industry's "Glass Ceiling?"
These are historic days for women. For the first time ever, a woman (Hillary Clinton) will be a major political party's nominee for president of the United States. The odds are that Clinton will break through that particular "glass ceiling" this November and women are supporting her effort. According to OpenSecrets.org (here):"Hillary Clinton has raised a higher percentage of her campaign funds from women than any major party presidential candidate in recent history.And Donald Trump has the dubious honor of achieving the exact opposite: He has raised less from women than any other major party’s nomine...
Source: Pharma Marketing Blog - June 18, 2016 Category: Pharmaceuticals Tags: ePharma Pioneer Club glass ceiling women Source Type: blogs
The Impact of Pharma's Consumer Advertising Spend on Patient-Physician Interactions
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Source: Pharma Marketing Blog - June 6, 2016 Category: Pharmaceuticals Tags: Ad Spend DTC Advertising Source Type: blogs
The Impact of Pharma's Consumer Advertising Spend on Patient-Physician Interactions
Click on image for an enlarged view.According to Kantar Media:"Consumer ad spending by drug makers in 2015 reached $6.09 billion ... after $5.12 billion was spent in 2014 and $4.29 billion was spent in 2013. These totals include spending on branded prescription drug ads plus unbranded ads by drug companies promoting awareness of a health condition and directing consumers to get more information, usually leading them to a company website where the prescription drug is offered as a treatment option" (read "Pharma Drug Ads: A Glass Half Empty is a Glass Half Full").These numbers differ from the direct-to-c...
Source: Pharma Marketing Blog - June 6, 2016 Category: Pharmaceuticals Tags: Ad Spend DTC Advertising Source Type: blogs
Physicians Like Pharma Sales Reps About As Much As They Like Snail Mail!
Let's face it. Pharmaceutical sales reps are old-school as far as healthcare prescribers are concerned.A newly released (2016) Annual Healthcare Professional Communication Report (see insert below) by HealthLink Dimensions surveyed over 700 physicians and PAs (HCPs) found that only 11% of respondents preferred to be contacted by pharma through in-person visits from company reps. That's the same percentage who prefer snail (direct) mail.Meanwhile, 68% prefer to be contacted through email, which confirms what other surveys have found (e.g., Medical Marketing Service's 2016 Physician Pharmaceutical Survey; read &q...
Source: Pharma Marketing Blog - May 26, 2016 Category: Pharmaceuticals Tags: Physician Education Physician Marketing Survey Source Type: blogs
Pharma Digital Ad Spend Numbers are Elusive & Confusing
Over the years I have tried to determine what portion of pharma & #39;s total marketing budget is devoted to digital and if that portion is increasing (see < a href= " http://pharmamkting.blogspot.com/2015/11/pharma-digital-investment-is-increasing.html " > here < /a > , for example). Various sources look at various channels and it & #39;s not easy to compare one source with another. Even data from the same source may not compare apples to apples. < br > < br > Last month, for example, one pharma trade publication claimed that data from the Interactive Advertising Bureau showed that the pharma industry & #39;s digital ad s...
Source: Pharma Marketing Blog - May 23, 2016 Category: Pharmaceuticals Tags: Ad Spend Digital DTC Advertising eMarketer Source Type: blogs
Pharma Digital Ad Spend Numbers are Elusive & Confusing
Over the years I have tried to determine what portion of pharma's total marketing budget is devoted to digital and if that portion is increasing (see here, for example). Various sources look at various channels and it's not easy to compare one source with another. Even data from the same source may not compare apples to apples.Last month, for example, one pharma trade publication claimed that data from the Interactive Advertising Bureau showed that the pharma industry's digital ad spending in 2015 was "about $3 billion." But the data really applied to "Pharma and Healthcare," which includes ...
Source: Pharma Marketing Blog - May 23, 2016 Category: Pharmaceuticals Tags: Ad Spend Digital DTC Advertising eMarketer Source Type: blogs
Are Pharma Marketers the " Voice " of the Patient?
< div class= " separator " style= " clear: both; text-align: center; " > < a href= " https://2.bp.blogspot.com/-7h_5xnZuFCY/Vzn0hQXBu5I/AAAAAAAAIs4/Ae5XDgYm9gUXlinI9pObEQbhqtzFT43vgCLcB/s1600/Pharma-Patient-Engagement2.jpg " imageanchor= " 1 " style= " clear: left; float: left; margin-bottom: 1em; margin-right: 1em; " > < img border= " 0 " height= " 320 " src= " https://2.bp.blogspot.com/-7h_5xnZuFCY/Vzn0hQXBu5I/AAAAAAAAIs4/Ae5XDgYm9gUXlinI9pObEQbhqtzFT43vgCLcB/s320/Pharma-Patient-Engagement2.jpg " width= " 265 " > < /a > < /div > The author of the embedded piece (click on & quot;Read More & quot;), David Anderson, i...
Source: Pharma Marketing Blog - May 16, 2016 Category: Pharmaceuticals Tags: engagement patient centricity Source Type: blogs
Are Pharma Marketers the "Voice" of the Patient?
The author of the embedded piece (click on "Read More"), David Anderson, is a managing partner at Insight NZ, a healthcare brand advertising agency. He argues that, by definition, marketing is "patient centric." The UK Chartered Institute of Marketing, for example, defines marketing as "...the management process responsible for identifying, anticipating, and satisfying customer requirements profitably." "Profitability," however, often trumps (with a small "t") putting patients' interest first. If it weren't so, I would never have anything to write about in this blog...
Source: Pharma Marketing Blog - May 16, 2016 Category: Pharmaceuticals Tags: engagement patient centricity Source Type: blogs
A Physician Looks on the " Bright Side " of Metastatic Breast Cancer Survival and a Patient Advocate Looks On the Other Side
According to Forbes contributor Elaine Schattner, a physician who is writing a book on public perception of cancer, there is a & quot;bright side & quot; to metastatic breast cancer survival rates. < br > < br > Dr. Schatter cites a paper by Dr. Patricia Steeg of the National Cancer Institute (NCI) that calls out an “alarming” but debatable decline in survival in other advanced cancers and a general lack of progress against metastatic disease. But Dr. Schatter focuses ( < a href= " http://sco.lt/8cudRR " > here < /a > ) on the & quot;bright side & quot; by offering as evidence these graphs of median survival (left) and...
Source: Pharma Marketing Blog - May 15, 2016 Category: Pharmaceuticals Tags: breast cancer metastatic breast cancer Source Type: blogs
A Physician Looks on the "Bright Side" of Metastatic Breast Cancer Survival and a Patient Advocate Looks On the Other Side
According to Forbes contributor Elaine Schattner, a physician who is writing a book on public perception of cancer, there is a "bright side" to metastatic breast cancer survival rates.Dr. Schatter cites a paper by Dr. Patricia Steeg of the National Cancer Institute (NCI) that calls out an “alarming” but debatable decline in survival in other advanced cancers and a general lack of progress against metastatic disease. But Dr. Schatter focuses (here) on the "bright side" by offering as evidence these graphs of median survival (left) and 5-year relative survival (right) after an initial diagnosis of met...
Source: Pharma Marketing Blog - May 15, 2016 Category: Pharmaceuticals Tags: breast cancer metastatic breast cancer Source Type: blogs
