Endo launches 'bent carrot' ad blitz to promote treatment for men's health condition

Endo International started airing a marketing campaign promoting one of its flagship products as a treatment for a sensitive condition men may be reluctant to discuss with their doctors. The Malvern company's "bent carrot" commercial was created to introduce men to Xiaflex as the only nonsurgical, Food and Drug Administration-approved treatment for Peyronie's disease. The ad encourages them to seek treatment if they believe they may have the condition, in which a buildup of fibrou s scar tissue causes…
Source: bizjournals.com Health Care:Pharmaceuticals headlines - Category: Pharmaceuticals Authors: Source Type: news