New bar is set for pharma industry: Companies must meet patients where they are

The pharmaceutical industry, like nearly all others, is confronting an enormous, unprecedented set of challenges. Clearly, the past year has seen dramatic upheaval in the patient experience. How businesses responded is a telling indication of how they manage change, especially change beyond their control. For patients, the dynamics of life have shifted quickly into new territory as the health care model was all but completely upended. The focus on health shifted from “I need to see a doctor”…
Source: bizjournals.com Health Care:Pharmaceuticals headlines - Category: Pharmaceuticals Authors: Source Type: news