Ad Council ’s Challenge: Persuade Skeptics to Believe in Covid Vaccines

The nonprofit marketing group led a polio vaccine campaign in the 1950s. Now it is working on a $50 million ad blitz to counter concerns about coming treatments.
Source: NYT Health - Category: Consumer Health News Authors: Tags: Black People Coronavirus (2019-nCoV) Polls and Public Opinion Advertising and Marketing Rumors and Misinformation Drugs (Pharmaceuticals) Advertising Council Vaccination and Immunization Source Type: news