Ad Council ’s Challenge: Persuade Skeptics to Believe in Covid Vaccines
The nonprofit marketing group led a polio vaccine campaign in the 1950s. Now it is working on a $50 million ad blitz to counter concerns about coming treatments.
Source: NYT Health - Category: Consumer Health News Authors: Tiffany Hsu Tags: Black People Coronavirus (2019-nCoV) Polls and Public Opinion Advertising and Marketing Rumors and Misinformation Drugs (Pharmaceuticals) Advertising Council Vaccination and Immunization Source Type: news
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