"Selling That New-Man Feeling" - NYT Quotes Pharmaguy on Low-T Marketing

Occasionally, mainstream media reporters call me for my opinion on the marketing of drugs.Several days ago I received a call from Nastasha Singer, a New York Times reporter. She interviewed me for a story published today in the Business section of the Sunday Times about the marketing of testosterone drugs. The title of that story is "Selling That New-Man Feeling." I've written several posts about the marketing of "Low-T"here on Pharma Marketing Blog (here, here, and here) and interviewed Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut (listen to the full interview here).The Times article featured a man named Mike who "suspected that diminished testosterone was the cause of his lethargy. And he hoped, as the marketing campaigns seem to suggest, that taking a prescription testosterone drug would make him feel more energetic."My comments focused on the Low-T symptom quizzes sponsored by Abbvie, which markets AndroGel:"Drug makers also promote low-T screening quizzes directly to consumers, Mr. Mack says, in an effort to prompt men to seek testosterone prescriptions from their doctors. 'You might not have the medical condition as described in the textbook,' Mr. Mack explains. 'But you may have low T as defined by marketing quizzes, and you go to the doctor and ask for treatment.'" The article nicely covers the use of such quizzes and the ties between physici...
Source: Pharma Marketing Blog - Category: Pharma Commentators Source Type: blogs