$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer

Then there is the uniquely American ubiquitous advertising of hospitals, prescription and over-the-counter drugs, physician clinics, and health insurers, which points to the degree to which the patient is considered a consumer by the suppliers of healthcare services and technologies.
Source: Forbes.com Healthcare News - Category: Pharmaceuticals Authors: Source Type: news