What ’ s So Different About the Health Care Market?

Things your health care product strategy must consider to be successful If you’ve been in health care for any length of time, you know that it is a “different” kind of market, when it comes to health care product strategy. Strategies, tactics and value propositions that would work in any other market tend to stumble in health care — often for unforeseen reasons. We’ve put together a 5-part email series that details why we keep running into these health care market obstacles. Our goal is to provide you with actionable information to better navigate the murky waters of product development  and innovation for health care. I’d like to invite you to make time in your schedule to get to the root causes of these healthcare barriers to success. Each part is typically a 15-20 minute read, although you may still be thinking about them long after you’re done reading them. Over the next 5 weeks you will receive an email with the content for each session: Week 1:  Why Most Healthcare Innovations Fail Week 2:  4 Ways Health Care is Different Week 3:   Interstitial Markets:  Connecting Health Care Communities Week 4:  How to Eliminate Innovation Obstacles Week 5:  Medical Device Commoditization Meets Healthcare While you review each session and perhaps have a question, feel free to leave a comment or email me. We will also keep a log of everyone’s questions and provide a Q&A summary document at the conclusion of the series.  If your questions are sensitive, ...
Source: Medical Connectivity Consulting - Category: Information Technology Authors: Tags: Resource email series strategy Source Type: blogs