Will Apple ’ s Strategic Beachhead Be Doctors, Not Patients?

Last week Apple held a huge media event to announce forthcoming products, including the iPhone 6, 6+ and Apple Watch.  Many of us in the healthcare world had been sitting on the edge our seats, hopefully awaiting news detailing Apple’s broader strategy in entering healthcare.  We were disappointed — no mention of Apple HealthKit, no doctors on the main stage, only a few teasers about how the Watch might be used in fitness and health monitoring.
Apple is a consumer technology company, and it’s natural to think that their efforts in healthcare will be aimed directly at patients.  However, I’ve been pondering whether that’s looking at Apple’s opportunity through the wrong end of the telescope.
Are physicians — 85% of whom own an iPhone — a much more natural and powerful strategic beachhead for Apple to focus on? (more…)
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Source: e-CareManagement - September 16, 2014 Category: Information Technology Authors: Vince Kuraitis Tags: Information & Communication Technologies (ICT) Apple healthcare HealthKit smartphones strategy Source Type: blogs