Pharma DTC Advertising Spend vs. Time Consumers Spend in Various Media

I came upon an interesting chart in Mary Meeker’s state-of-the-Internet slide deck. Meeker — formerly of Morgan Stanley, at VC firm Kleiner Perkins since late 2010 — each year produces a curated set of data reflecting what she sees as the major trends in Internet usage and growth. The chart (below) shows how American attention is divided among various forms of media and how that division lines up with where advertising dollars go, as I learned here. Click on chart for an enlarged view.I assume that the Ad Spending data reflect the average for all industries in the U.S. and the Time Spent in Media reflects what the average U.S. adult consumer (18 to 65 age range?) is doing.Obviously, the main point is that too much ad dollars are going to print (newspapers and magazines) and not nearly enough are going to mobile and the Internet.How does the ad spending by the pharmaceutical industry look when plotted on a similar graph?Read more »
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Ad Spend DTC Advertising Source Type: blogs