Do Marketing Buzzwords Affect Pharma's Reputation Among Patients & Physicians?

Consultant and strategist Andrew Spong, PhD, former scholar and currently STweM‘s managing director, recently tweeted:"Building trust is far from impossible for #pharma. Abstaining from digital conferences is a great start."The tweet linked to a 2013 anti-pharma marketing screed posted on STweM titled "For pharma, the era of multi-channel marketing, closed loop marketing, sales force effectiveness, and market access is over"I assume Spong singled out "digital conferences" because these buzzwords are frequently heard at such conferences.It's a year later and the industry has "abstained" from using a couple of these buzzwords, at least within topics presented at industry conferences. "Multi-Channel Marketing" and "market access" are still frequently-used terms, but "sales force effectiveness" and "closed-loop marketing" are hardly to be heard nowadays at industry conferences.Today, you will hear buzzwords like "Engagement" and "Centricity" as in "Patient Engagement" and "Patient Centricity."So, it seems that pharma marketers have moved on and/or heard and obeyed Spong when he said:"The era in which pharma could expect to be able to speak of ‘multi-channel marketing’, ‘closed loop marketing’, ‘sales force effectiveness’, or ‘market access’ without being called out as to their relevance, coherence, or appropriateness [with reference to...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Buzz/Public Relations/Image DTC Advertising Reputation social media marketing Source Type: blogs