How to … picture this

How often have you found yourself wishing you had something to illustrate the branch newsletter or to use online with your UNISON work? Sometimes, you might already have a picture – but is it appropriate? For instance, imagine your newsletter is featuring a member who has been involved in a health and safety issue. You’ve got a picture of them sitting in a restaurant with a glass of wine. It’s absolutely perfect – for a personal social media account. But does it really say what you want it to about what the branch is doing in the workplace? The picture at the top of this article shows how a line-up of people can be rather dull – this is more active. Many people have digital cameras – and most of what follows applies to those too – but the cameras on nearly every phone today make obtaining photographs a lot easier and more immediate than ever. One person – one placard. Could it be better? There are some things to bear in mind, though. Some phone cameras produce excellent photos that can be used in a variety of places, but others don’t – particularly if the light is not good where you want to take your picture. One person – one placard. And it’s much better. And since UNISON has a policy of not using flash at union events, that means light has to be a consideration if you’re inside. The best bet is to be aware of what your own camera phone can and can’t do. In other words, try it in different light, inside and out and so on. And on the subjec...
Source: UNISON Health care news - Category: UK Health Authors: Tags: Article Magazine activist campaign material communications photography social media Source Type: news