Pharma Engagements with Patients and Doctors at ASCO

The stakeholder group in healthcare that has been the most reluctant to adopt and to engage on social media is arguably pharma. Cultural and regulatory concerns have long delayed their entry. Today, much has changed and each year we’re seeing more and smarter behavior by pharma on social media. Their presence is welcome, patients have long asked for pharma to become part of the conversations and listen to what they have to share. But this is a learning process for…Continued
Source: Connecting the dots in healthcare social media – Symplur - Category: Information Technology Authors: Tags: Connecting the dots in healthcare social media AbbVie ASCO Astellas AstraZeneca Bristol-Myers Squibb Eli Lilly Genentech Merck Novartis Pharma Social Media Roche Sanofi Source Type: blogs