Addressing the drug coupon conundrum

Coupons have been around since the late 1800s. Coca-Cola was the first to offer them, but they didn ’t come in a glossy magazine in the Sunday paper. The soda supergiant began dispensing hand-written tickets for a free pop in 1894. According to Coupon Sherpa, by 1913 an estimated 1 in 9 Americans had received a free Coke for a total of 8.5 million free drinks. Coca-Cola is now one of the most we ll-known brands in the world and enjoys 50 percent market penetration. Today, coupons are as American…
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