Confusing hospital bills, rude docs get mock praise in North Memorial rebranding

Confusing hospital bills, insensitive physicians and decades-old magazines are all fodder for a sarcastic branding campaign North Memorial Health Care will debut Tuesday. The health system tapped New York-based BrandFire to create the multimillion-dollar campaign, which will include TV commercials, radio spots, billboards and online ads. As part of the marketing push, the Robbinsdale-based organization will change its name to North Memorial Health. In addition, Nor th Memorial Medical Center will…
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