Google thinks I sell mobile homes. But I ’m a hernia surgeon.

Are you 100 percent sure your customers know where you are located? If you are like me, you think the answer is an obvious “yes.” But in reality, I did not have a clue because I wasn’t aware of local SEO. SEO, traffic and ranking on the “first page of Google” are what marketing agencies stress to physicians, but I found out there is a side branch of SEO called local SEO. So, I started asking questions like: Why doesn’t my hernia practice ever show up in that map box on Google? Why am I getting such a small amount of phone calls when I am the top website hit on Google? The short answer: Google (and people searching for hernia and Utah) couldn’t tell whether I fix hernias or sell mobile homes. Continue reading ... Your patients are rating you online: How to respond. Manage your online reputation: A social media guide. Find out how.
Source: Kevin, M.D. - Medical Weblog - Category: Journals (General) Authors: Tags: Social media Surgery Source Type: blogs