The 3 D ' s of Digital Pharma Marketing: Discover, Design, Deliver

< div class= " separator " style= " clear: both; text-align: center; " > < a href= " https://4.bp.blogspot.com/-_WhZz8_WC10/VyCe_P0lQ1I/AAAAAAAAIqU/RyCk5gkiNPgeq4utp89QUZtLpT7bBk5IACLcB/s1600/Pharma3D-Logo.jpg " imageanchor= " 1 " style= " clear: left; float: left; margin-bottom: 1em; margin-right: 1em; " > < img border= " 0 " height= " 293 " src= " https://4.bp.blogspot.com/-_WhZz8_WC10/VyCe_P0lQ1I/AAAAAAAAIqU/RyCk5gkiNPgeq4utp89QUZtLpT7bBk5IACLcB/s320/Pharma3D-Logo.jpg " width= " 320 " > < /a > < /div > The Wharton School, Google and McKinsey & amp; Company have teamed up to write a new e-book entitled < i > Pharma 3D: Rewriting the script for marketing in the digital age < /i > , which you can download < a href= " http://www.pharma3d.com/ " > here < /a > . < br > < br > The book notes that while the world has experienced an & quot;explosion of health-oriented digital activity, & quot; there has been a simultaneous  decline in pharma growth. < br > < br > & quot;This new reality has many implications for the pharmaceutical industry overall, particularly for commercial strategies, & quot; say the authors. < br > < br > & quot;Historic mixes of advertising in traditional media combined with heavy salesforce coverage and & #39;push & #39; messaging are insufficient, & quot; say the authors. & quot;While each of those tactics remains relevant, today ’s commercial mix should reflect the fact that people are now viewing digital channels close to 50% of the time, and, eve...

Source: Pharma Marketing Blog - April 27, 2016 Category: Pharmaceuticals Tags: digital IQ Digital Pharma marketing mix McKinsey Pharma 3D TV Source Type: blogs