Atypon Makes Significant Enhancements to Its Online Publishing Platform

In the most recent of its three regularly scheduled yearly releases, Atypon has added significant enhancements to Literatum, the most widely used and fully featured online publishing platform for the professional and scholarly publishing industry. Atypon’s new universal content type technology, known as Digital Objects, assigns a DOI (Digital Object Identifier) to any type of content or media, including blogs, news articles, videos, images, and interactive visualizations. Each Digital Object can then be tagged, indexed, packaged, targeted, promoted, bundled, and sold as easily as traditional content types like journal articles and book chapters. As with all other website interface elements, Digital Objects are incorporated with Page Builder, Literatum’s easy-to-use, widget-based website creation and editing tool. The Digital Objects widget enables publishers to customize the way each Digital Object looks and functions. “Digital Objects are helping us attract readers with new types of non-peer-reviewed content,” said Tim Marney, Senior Manager, Digital Publishing and Product Development at American Psychiatric Association Publishing. “Employing them on our newest microsite allowed us to feature videos, audio clips, and book content that is as easy to search for, bundle, and promote as the journal articles on our main site.” The idea of universal content types stemmed from a development for The New England Journal of Medicine (NEJM), an Atypon customer since 2008, ...
Source: News from STM - Category: Databases & Libraries Authors: Tags: Digital Featured Source Type: news