Coke Retools Teen Campaign in Second Year
Coca-Cola is taking its "The Ahh Effect" campaign targeting teens offline in its second year. The campaign, created as a socially and digitally led effort, will now add TV spots and packaging promotion to the mix in an effort to reach more teens.
Source: RWJF News Digest - Childhood Obesity - Category: Eating Disorders and Weight Management Authors: Natalie Zmuda Source Type: news
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