X ’s latest brand safety snafu keeps advertisers at bay

For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced — and the latest headlines don’t help. Earlier this month it was revealed that DoubleVerify reportedly provided incorrect data for X advertisers over the course of at least…#doubleverify #hyundai #lindayaccarino #erikhamilton #goodapple #emarketer #elonmusk #hotwireglobal #georgloewen #hotwire
Source: Reuters: Health - Category: Consumer Health News Source Type: news
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