The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?

As Earth Day 2024 is marked today, finger pointing is still prevailing over taking action in the effort to make digital advertising more sustainable. Publishers say there is only so much supply path optimization they can do before it impacts their revenue. Meanwhile advertisers and brands say they…#garm #canneslions #hillaryslattery #iabtechlab #sharethorugh #sharethrough #magnite #greenbids #guillaumegrimbert #greenmediasummit
Source: Reuters: Health - Category: Consumer Health News Source Type: news