NBA CMO Henault: How the league added music and fashion to its bench strength

Day two of the Possible conference in Miami on April 16 is in the books, and among a series of interviews Digiday conducted with C-suite executives who took the stage, Tammy Henault, CMO of the NBA, shared some of the strategies that helped the association stand out from other pro sports leagues.…#miami #tammyhenault #cmo #nba #henault #wnba #gleague #emiratesnbacup #premiereleague #coachella
Source: Reuters: Health - Category: Consumer Health News Source Type: news