Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’

As generative AI continues to evolve, marketers are faced with a choice: Does using the technology in marketing and advertising make sense for their brands? And if it does, then how do they go about doing so? Using AI in that way doesn’t make sense for all marketers, of course, which is why it’s…#realbeauty #alessandromanfredi #dovespr #manfredi #martysenn #carmichaellynch #harriswilkinson #marketingarm #aiasdove #aerieandtarget
Source: Reuters: Health - Category: Consumer Health News Source Type: news