Microsoft Pushes LinkedIn Further Into the Connected Economy

Those signs come in two forms: Reports in late March showed that the B2B social platform — which booked $4 billion in advertising in 2023 — had added TikTok-like short-form videos accessible through its navigation bar. Then today (April 4) the Microsoft-owned platform announced a connected TV…#tiktok #nbcuniversal #linkedin #linkedinconnectedtv #linkedinpremiere #liveeventads #sanjaydubey #ctv #connectedtv #ctvads

Source: Reuters: Health - April 5, 2024 Category: Consumer Health News Source Type: news