Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how a U.S. ban on TikTok could cause agency investments to move to other platforms, how publishers are focused on direct-sold ads…#tiktok #ana #digidayresearch

Source: Reuters: Health - March 21, 2024 Category: Consumer Health News Source Type: news