NBCUniversal Leans Into AI In Upfront Ad Sales Push

NBCUniversal plans to start using generative AI in its ad sales efforts, the company announced Wednesday at its One24 event for advertisers. The AI effort will specifically drive audience targeting and advertiser performance. The AI initiative is one of several introduced during One24, which was…#nbcuniversal #studio #rockefellercenter #radiocitymusichall #nbcu #olympics #parisgames #tradedesk #usolympictrials #virtualconcessions

Source: Reuters: Health - March 20, 2024 Category: Consumer Health News Source Type: news