How a 41-year-old former ad man birthed a $1.4 billion beverage unicorn by putting water in a can: ‘There’s no reason that only beer can have that kind of…

Liquid Death CEO Mike Cessario is like a lot of 41-year-old guys who used to work in advertising. He likes whisky, bourbon, and Italian spirits, and has a sense of humor that leans toward the satirical. But they didn’t create Liquid Death, a hardcore beverage brand— fresh off a massive $67 million…#mikecessario #italian #nt #liquiddeath #fortune #cessario #jrriggins #patcook #willcarsola #genzers
Source: Reuters: Health - Category: Consumer Health News Source Type: news