How cookie deprecation, first-party data and privacy regulations are impacting the data landscape

In 2024, data will play a more significant role in marketing than ever before. At the same time, the landscape in which this data is collected, stored and activated will change dramatically. Marketers are well-versed in the trends reshaping the data-driven advertising industry: the loss of…#google #chrome #yearoffirstpartydata #yearofallpartydata #montana #florida #oregon #delaware
Source: Reuters: Health - Category: Consumer Health News Source Type: news