Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more

Ever since Tinuiti’s retail media arm sprouted up from the digital wilds a decade ago, its bosses were bombarded with one singular chant from advertisers: “Amazon, take my money.” That was the alpha and omega of their retail media game plan. Fast forward to about six months ago, and something odd…#amazon #tinuiti #elizabethmarsten #walmart #target #instacart #marsten #nt #macarta #markacy
Source: Reuters: Health - Category: Consumer Health News Source Type: news