‘MFA should stand for made-for-arbitrage’: An oral history of the murky made-for-advertising crusade

Love them, hate them or tolerate them, “made-for-advertising” sites have had targets on their backs since the early summer, causing media buyers, advertisers and SSPs to make sweeping proclamations that they were blocking any and all MFAs from their programmatic ad buys. But between the confusing…#mfa

Source: Reuters: Health - March 6, 2024 Category: Consumer Health News Source Type: news