The Digital Front Door in Healthcare Doesn ’ t Work Without Data from Across Systems

While it may be true that the EHR is the main tool for a clinician, the same is not true for patients.  Patient data is stored in a wide variety of systems including a CRM, health system website, secure messaging systems, call center systems, survey systems, mobile apps, iPads in the doctor’s office, kiosks, and much more.  Plus, patients are engaging with the healthcare system on social media, on ratings and review websites, through ads, and other third party websites.  Yes, and the EHR has patient data too.  However, if a healthcare organization doesn’t combine data across these systems, they can’t achieve the optimal patient experience that’s needed to create a welcoming digital front door. This idea was illustrated to me really well when I learned how Celebrus collects the data that’s really needed to do better for patients and improve the patient experience.  Talking with Bill Bruno, CEO of Celebrus, he acknowledged that delivering a seamless online patient and member experience is more difficult than it has ever been before.  However, at the same time, he points out that it has never been more important either. Bruno described some of the challenges that healthcare organizations face when it comes to creating seamless experiences for their patients and members: Digital Data is Difficult to Use Data is Incomplete HIPAA Restrictions on Data Collection Digital Identify Verification is Hard Collecting all of the right data in a complian...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: Analytics/Big Data C-Suite Leadership Communication and Patient Experience Health IT Company Healthcare IT Hospital - Health System Interoperability Bill Bruno Celebrus Digital Front Door Health Data Sharing Healthcare Consumerism Source Type: blogs