PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape

Last year, PepsiCo Beverages was taking a test-and-learn approach to a fragmented video landscape. This year, with more ad-supported streaming platforms, most recently including Amazon Prime, the continued creator economy boom and more, there are more places than ever to advertise. That fact is…#pepsicobeverages #amazon #katiehaniffy #digidaypodcast #ctv #haniffy
Source: Reuters: Health - Category: Consumer Health News Source Type: news