Re-Routing Persuasion: How Conversion Messages Boost Attitudes and Reduce Resistance Among Holdouts Unvaccinated for COVID-19

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Source: Health Communication - December 12, 2023 Category: Health Management Authors: Jeff ConlinSushma KumbleMichelle BakerFuyuan Shena William Allen White School of Journalism and Mass Communications, University of Kansasb Department of Mass Communication, Towson Universityc Donald P. Bellisario College of Communications, Penn State Univ Source Type: research