An Experimental Test of the Effects of Public Mockery of a Social Media Health Campaign: Implications for Theory and Health Organizations ’ Social Media Strategies

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Source: Health Communication - November 20, 2023 Category: Health Management Authors: Jessica Gall MyrickJin ChenEunchae JangMegan P. NormanYansheng LiuLana MedinaJanine N. BlessingHaniyeh Parhizkara Donald P. Bellisario College of Communications, Penn State Universityb School of Communications, Grand Valley State Universityc Department of Source Type: research