Generative AI Is More Than a Marketing Gimmick for Coca-Cola

The introduction of Coca-Cola's "Real Magic" marketing platform two years ago has helped the brand celebrate the unexpected moments that elevate everyday life. And like so many other brands, the beverage giant has more recently turned to generative AI to bolster "Real Magic" through innovative…#cocacola #realmagic

Source: Reuters: Health - September 20, 2023 Category: Consumer Health News Source Type: news