Fighting Marketing Mediocrity

Fighting Marketing Mediocrity — The CEO’s Most Important Job. Who is to blame? Every day, watching a marketing campaign that moves you is increasingly rare. A marketing campaign to drive the sales needle up must make you uncomfortable. Or, as I have always said to my teams and mentees, — “It has…#redbull #pepsicolaoatlydove #appleipod #authenticity #genzers #socialmedia #superbowl
Source: Reuters: Health - Category: Consumer Health News Source Type: news
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