Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On It

To hear iHeartMedia tell it, radio advertisers have lacked the ability to conduct real-time bidding. But that may change. iHeartMedia hopes to offer real-time bidding for its 860+ radio stations in 160 markets, enabling media buyers to buy audio ads the way they now buy digital. “We're going to…#richbressler #coo #iheartmedia #goldmansachs #radioinsider #bressler #tradedesk #audio
Source: Reuters: Health - Category: Consumer Health News Source Type: news