Network TV ' s Double Whammy: Flat Pricing, Declining Supply

While there is some good news in the fourth-quarter update for the U.S. ad economy, IPG Mediabrands' Magna unit paints a tale of two media marketplaces -- traditional and digital -- with most of the former declining, especially the major broadcast networks, which already have been facing their…#hollywood #nationaltv #cpm #michaelleszega #magnaexecutive #linear
Source: Reuters: Health - Category: Consumer Health News Source Type: news