Google Exchange ’s competition with emerging players presents opportunities for publishers

The world of digital advertising is vast and intricate. With Google traditionally leading the charge, publishers face a complex landscape filled with countless bidders and interactions, and it often feels like a battlefield where bidding wars essentially dictate the value of digital real estate.…#google #googlead #browsi #googleexchange #latinamerica #apac #emea #nongoogle
Source: Reuters: Health - Category: Consumer Health News Source Type: news