Confessions of an MFA publisher

This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series → Made-for-advertising (MFA) publishers found themselves in some pretty hot water this summer. Back in…#mfa #tradedesk #xandr #cpm #spo
Source: Reuters: Health - Category: Consumer Health News Source Type: news
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