Media Buying Briefing: Agencies ’ views for and against bid shading

Now that it’s been a few years since bid shading became prevalent in programmatic investment, how do agencies know it’s actually working? That depends, since there are still plenty of uncertainties and complexities around the benefits and downsides of this tool. First, a quick reminder of what bid…#wtf #pubmatic #tradedesk #kaywesolowski #kellyscottmadison #pauldejarnatt #novus #agencies #laurenversteeg #apple
Source: Reuters: Health - Category: Consumer Health News Source Type: news
More News: Health