How agencies are measuring impact for brands beyond the classic core metrics

As more data and channels become available to marketers, agencies and industry groups are reporting more metrics to clients beyond a brand’s standard KPIs. Those specific data points have included creator and influencer impact and more holistic measures of a brand’s likability, according to four…#digiday #shipyard #pulse #ohiostateuniversitys #blakewilliams #gabegordon #reachagency #daniellewiley #swaygroup #sheryldaija
Source: Reuters: Health - Category: Consumer Health News Source Type: news
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