Why is Arsenal called Arsenal? A look at the North London club ' s name

While it's an admittedly fluid concept, there's something to be said for being "cool." Brands can sometimes struggle with that concept—we've all seen cringe-worthy commercials and social media efforts that don't quite land—but Arsenal has an advantage. In a world of "United" and "Football Club,"…#arsenal #footballclub #premierleague #dialsquare #royalarsenal #woolwicharsenal #thames #thearsenal #angryofislington #arsenalholdings
Source: Reuters: Health - Category: Consumer Health News Source Type: news
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