‘Being over 50 isn’t scary ' : The rise of ‘granfluencers’ sees older people making viral TikTok videos, securing brand sponsorships

In many ways, Lonni Pike looks like a lot of other influencers out there: she has vibrant full-sleeve tattoos and a silver buzz cut. And she uses her platform of 1 million followers on TikTok to show off her fun fashion finds — ranging from ripped denim overalls to a pair of Dr. Martens. But Pike,…#lonnipike #tiktok #pike #garyzucker #grouprfz #instagramreels #daniellewiley #swaygroup #vermont #ronaldread

Source: Reuters: Health - September 3, 2023 Category: Consumer Health News Source Type: news