Why T-Mobile is taking a TikTok approach to its brand messaging, working with creators and exploring AI

Marketers and agency execs credit TikTok’s explosive growth with its seemingly authentic and unfiltered approach amid a social media landscape where filters and glossy polish have historically ruled. T-Mobile is taking a similar approach within its new brand messaging, hoping to have more…#tiktok #polish #clintpatterson #okrp #twitter #lineartv #alexyoon #tomfell #linear #vivvix
Source: Reuters: Health - Category: Consumer Health News Source Type: news
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