The Target-trained marketing genius who helped move $16 billion in Harry Potter movies and merch has a nascent new project: reviving Care Bears

In the fall of 1997, George Jones—chief of licensing and retail at Warner Bros.—was reading the just-published Harry Potter and the Sorcerer’s Stone, on the rapt recommendation of his London office head. "He told me this would make a great movie that could sell a lot of merchandise," recalls…#georgejones #warner #harrypotter #sorcerersstone #jkrowlings #spacejamandscoobydoo #wizardry #wizardingworld #warnerbros #ivest

Source: Reuters: Health - August 24, 2023 Category: Consumer Health News Source Type: news