Linear TV viewing sinks below 50% as streaming soars to new heights

In a first for linear TV viewing, cable and broadcast usage fell below 50% in terms of total share among U.S. viewers, according to Nielsen’s July 2023 report. Cable viewing dropped below 30% for the first time at 29.6%, down 12.5% year-over-year. Broadcast usage decreased to 20%, down 5.4% YoY.…#nielsen #netflix #primevideo #lineartvs #disney #subsequently #sambatv #plutotv #rokuchannel

Source: Reuters: Health - August 15, 2023 Category: Consumer Health News Source Type: news