Disney Sees Ad Dollars Go To Sports, Digital in Weak TV Upfront

A tough advertising market sent dollars toward Disney’s sports and streaming properties, the company said Tuesday, but not flocking at the same rate to its traditional TV networks. “Overall revenue and volume commitments made in the Upfront are in line with the prior year,” the company said in a…#disney #upfront #hulu #abc #madisonavenues #cpm #linear #nbcuniversal #parisolympics #televisaunivsion
Source: Reuters: Health - Category: Consumer Health News Source Type: news