Why Lysol is changing how it places products on TikTok

Lysol is taking a product placement approach to working with influencers for TikTok. The household cleaning brand is investing in the creator economy to pitch its new product, the Lysol Air Sanitizer, which works like an air freshener to sanitize the air, as a way to garner interest in the…#lysol #tiktok #lysolairsanitizer #benoitveryser #genz #airsanitizer #vivvix #pathmatics #sensortower #instagramandsnapchat
Source: Reuters: Health - Category: Consumer Health News Source Type: news
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