Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation

With consumers pulling back on unnecessary purchases amid macroeconomic challenges, direct-to-consumer (D2C) beauty brand Half Magic is seizing on its founder’s wide social following to keep shoppers coming back even as they mind their budgets more carefully. The brand, co-founded by Donni Davy,…#halfmagic #donnidavy #hbo #a24 #pymnts #michelleliu #d2c #donni #generationz #genz

Source: Reuters: Health - July 18, 2023 Category: Consumer Health News Source Type: news